Brett Boyar
c: 646.262.1676 |Experience
Web Developer - Freelance Inc Design, New York City 5/2008 – 7/2008- Make technical recommendations to art director during design stage of websites
- Create CSR website for Hess corporation using xHtml, CSS, Flash, and ActionScript 3
- Make changes and updates to existing Inc Design Flash site
- Troubleshoot broken PHP forms for GE Wave Biotech; perform multiple updates on GE Wave Biotech site
- Develop SEO strategy for Inc Design site
- Create template for Inc Design news distribution via web, email, and pdf
- Create and send html emails for various clients
- Assess current information architecture on multiple sites; present findings to stakeholders and make recommendations for changes to architecture to drive traffic to appropriate areas
- Assess current technical web framework for improvements in SEO for multiple sites
- Work with Akamai to improve content offload from origin servers
- Meet with vendors to discuss vulnerabilities to attack in current architecture
- Assess current ad system (OpenAds) vs. potential new system (Google) for advertising delivery across sites
- Create new ad placements and fix broken placements in current ad system
- Select, install and configure plugins for Word Press architecture to create paginated galleries, extend caching to decrease server load, and remove over 100,000 spam posts from sites
- Increase bulletin board security, counteract spammers, and fix broken boards
- Fix broken site elements, including video and image posts, site-wide navigation, & improperly coded css & php
- Skin sites for live and upcoming advertising campaigns; develop template for future placements
- Rebuild development server content to stop ‘live testing’ of site changes
- Create information architecture documents and wireframes for NYU Alumni website (200+ pages)
- Lead meetings with stakeholders to gather requirements, preferences, and opinions on new Alumni Site
- Create information architecture documents and wireframes for multiple microsites created to support print materials
- Oversee information architecture creation by external team for new, university-wide giving site (50+ pages)
- Conceptualize, design, create, and maintain NYU alumni website as well as multiple micro-sites & portals, including $2.5 billion Campaign for NYU site, $700 million Scholarship campaign, and Faculty Staff campaign
- Spearheaded creation of University-wide credit card processing system handling $1million+/yr. in gifts and events registration. Followed by creation (in progress) of University-wide giving portal
- Created Alumni brand; maintained conformity of all collateral with evolving brand standards
- Analyzed new technologies and their impact on alumni outreach
- Conceptualize, design, & create event invitations, magazine ads, & gift solicitations
- Promoted to open DoubleClick Studio, Japan
- Spearheaded sponsorship & rich media initiatives for DoubleClick Japan offices
- Provided Rich Media consultation for 4 agencies, numerous advertisers, and 30 member sites
- Worked with design and technical teams to produce innovative solutions for clients
- Provided sponsorship & rich media resources and consultations for DoubleClick Asia, Europe, and New York
- Led international team of 7 designers & developers to provide innovative advertising solutions for clients
- Assisted sales team in landing large advertising campaigns across client sites including Sun Microsystems ($8 million), Ford ($3 million), Intel ($2.2 million), Motorola ($1.5 million), Qualcomm ($1.5 million) and many others
- Served as Producer, Technical Lead, and Art Director for Studio team
- Develop information architecture and wireframes for Studio Showcase site (300 pages)
- Assist with information architecture for DoubleClick’s public site, working with external agency and internal stakeholders
- Presented sponsorship & rich media technologies and solutions to new hires, clients, and industry conferences
- Honorable mention, 2000 Addy’s, for Wisk Clean Candidates Campaign ($750k; first Unilever online advertising)
- Researched, tested, analyzed, and implemented new technologies (Unicast, Eyeblaster, transparent-flash)
- Contributed to industry-wide discussions of internet advertising standards
- Conceptualize, design, and create web presence for clients, including information architecture and wireframes
- Performed website consultations, including troubleshooting and correction
- Graphic design, production, logo development, and layout
- Created screen graphics for daily newscasts on Bloomberg News
- Created graphic templates for specific segments and shows
Skills
CSS, xHTML, Javascript/DHTML, AJAX, Illustrator, Photoshop, Indesign, Dreamweaver, Fireworks, Flash, Homesite, Microsoft Office Suite, Quark Xpress, BBEdit, Project Management, Information Architecture, cross platform browser issues. Working knowledg of PHP, MySQL, Perl/CGI, and SEO. Currently learning Actionscript 3.Volunteer Work
- Taproot Foundation – Account Director, 2004 - present
- Alpha Workshops - Web Designer, 2006 - present
- City Harvest – Street Fleet, 2004 - 2005
Education
Virginia Commonwealth University, BA in Political Science - 1993
Interests
Certified vinyasa yoga instructor (200 hour), nutrition, anatomy, design, photography, film, scuba (PADI Advanced Open Water certified)
